YouTube presenting sponsorship
Host read-outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, and attribution with CTA in the description.
21M+ monthly audience20:05 avg watch time72% earn $100k+
Your ads get skipped. This audience stays.
Big Think's viewers watch for 20 minutes on average and 72% earn over $100k. Stop paying for impressions that vanish in five seconds.
No pricing shared until we understand your goals.
Capabilities
Your brand, woven into every surface the show touches
Pick individual channels or bundle them into a cross-channel partnership built around your goals.
Newsletter network integration
Sponsorship placements across the Big Think newsletter ecosystem including Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang.
Podcast ad reads
Native ad reads distributed on Spotify and other podcast platforms, delivered to the same intellectually engaged audience.
Evergreen video library
Pre-roll and mid-roll placement across the back catalog. Brand impressions continue years after each episode publishes, compounding over time.
SME editorial interviews
Annual presenting sponsorship includes up to 2 interviews placing your experts in the same chair as Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Category exclusivity
Annual presenting sponsorship and quarterly pilot both include full presenting integration and category exclusivity for the duration of the term.
Step by step
From first call to evergreen impressions
A clear path from first step to measurable outcome.
Choose your channels
Select YouTube, newsletter, podcast, or a bundled cross-channel partnership. Every package is customizable around your strategic goals.
Brand integrates into the show
Your brand becomes part of the content through host reads, segment intros, and credits - not an interruption. Presented by [Your Brand] across every surface.
Impressions compound for years
The evergreen library keeps delivering brand exposure long after each episode publishes. 62.7% of viewers return by choice, building repeated exposure.
20:05Average view duration - 4x the YouTube norm
72%Audience with household income over $100k
63M+Network impressions per quarter
2xMore likely to be senior executives than average
Side by side
Editorial integration vs standard ad buys
Big ThinkStandard ad buy
Brand is part of the show, not interrupting it✓×
20:05 average watch duration (4x YouTube average)✓×
72% of audience earns over $100k✓×
Viewers 2x more likely to be senior executives✓×
62.7% return viewers by choice✓×
Evergreen impressions compound for years✓×
Category exclusivity available✓×
SME interviews placing your experts on the show✓×
Common questions
Sponsorship questions, answered
What sponsorship options are available?+
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
What does presenting sponsor actually mean?+
On YouTube, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a presented-by integration rather than a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration where the brand is part of the show, not interrupting it. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around the sponsor's strategic goals, whether that is YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Ready when you are
Reach the audience your competitors cannot
21M monthly viewers. 20-minute watch times. 72% earning over $100k. Book a call to explore a sponsorship built around your goals.
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